Earlier this month the Danish government published a growth plan for the creative industries. The report has four main recommendations for ensuring growth for creative industries in Denmark:
- Growing creative industries sooner and giving them better access to finance. Getting more companies onto tracks of sustained growth. Furthermore the report mentions that creative industries find it harder to access finance and also have a recurrent challenge of business development. It is worth noting that challenges like this are already being addresse in project like the EU-funded FAME project. The report also stresses that financing for creative industries might be useful to provide at European level.
- Gazelle-type support to mature new creative products are matured for the market sooner. The key focus here is strategic public sector procurement of products and services from the sector, the education sector is named as a key sector in this aspect. The other points under this recommendation focus on IPR – raising awarenes in the CI sector on using IPR better and also generally strengthening opportunities for legal content online.
- Growth in creative industries should be supported by good education opportunities and a strong research environment. It is important for education institutions to ensure that graduates are equipped with skills in entrepreneurship and add value to the creative industries sector. And also enable graduates to have improved competencies in cross-sector collaboration.
- Denmark should be an international centre for growth in the areas of architecture, fashion and design. Green growth and sustainability are mentioned as key drivers in the fields of architecture, design and fashion. In addition there are plans to bid for events like World Design Capital to strenghten Denmark’s position in these three specific sectors.
It’s interesting to compare this to the 6 month old recommendations of Copenhagen City Council’s Creative Task Force. In both strategies there is focus on professionalising the business side of creative industries generally and accelerating their development. Both strategies also incorporate sustainability and green growth as a key driver. However, the national strategy there is little talk about seeing Denmark as a creative country across the breadth of the creative industries which seemed much more of a priority for Copenhagen at city level. Both reports also look at strategic public procurement from the creative industries as a way of accelerating and consolidating more businesses within the sector. Where Copenhagen did focus on fashion as a key industry but left room for all other industries too, the national strategy seems in my opinion to be very clear about focusing primarily on architecture, fashion and design.
Personally, I would like the strategy to talk more about the social benefits of working strategically with the creative industries in terms of job creation, regional identity and innovation in public services.