In November last year, I had the opportunnity to talk about creative entrepreneurship at the smaller cities conference in Guimarães in Portugal. My main case drawing on the work I have done with Creative Entrepreneurs in Aarhus and other smaller cities across Europe. I decided to focus on the three ingredients which are find are crucial for creative entrepreneurs to succeed as entrepreneurs:
- Location – entpreneurs need to be aware of the place they are working in – what type of audience or customers are present in the city, what is the talk of the town, what are the funding models, how are the links to other places.
- Connections – creative entrepreneurs also need to focus on who are the right people to work with on their project or product. Who else can benefit from the project becoming a success.
- Communications – entrepreurs need to excel in using the right messages for the right audiences. Commuication about product benefits, stakeholder engagement ais key to success.